As part of the project, we focused on material choices that would not only enhance functionality but also ensure a balance between durability, sustainability, and aesthetics. This required a shift away from conventional approaches and toward smarter, more purposeful interventions.
To strengthen the packaging without unnecessary bulk, we switched from heavier GSM boards to higher burst factor boards. This provided durability and resistance to tearing while preventing the common issue of cracking at folds. For surface protection, we replaced stain-prone uncoated boards with smoother ITC paperboard, which allowed for lamination and delivered cleaner, sharper print results. Additionally, to align with sustainability goals, we introduced oil-based spot coatings as an eco-friendly alternative to plastic lamination. These coatings protected high-touch areas while preserving the natural look and feel of the material.
