When Innovation Deserves More Than a Brown Box

Naptik is a consumer tech brand that merges sleek design with voice-activated intelligence. They approached us with a distinct challenge: to create custom packaging for their egg-shaped smart device packaging that would protect, elevate, and reflect their brand’s modern essence. But the ask wasn’t just aesthetic it was strategic:
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  • Ensure a secure, shock-resistant structure
  • Align with sustainable packaging principles
  • Stay within shipping cost limits by optimizing volumetric weight
  • Deliver a satisfying, luxury packaging unboxing experience

The Challenge: Form Meets Function

Naptik’s product was delicate, rounded, and minimal a physical expression of modern design. But packaging it required more than just visual appeal. As a leading packaging company and packaging partner for DTC brands, we had to solve for:
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  • A snug fit without excess bulk
  • A premium first-touch experience
  • Cost-efficient production and shipping
  • Commitment to eco friendly packaging materials and practices

Our Process: From Napkit Sketch to Final Prototype

01 Ideation & Concept Development
02 Prototyping & Refinement
03 The Final Prototype

Phase 1: Ideation & Concept Development

We began where every great packaging design journey starts on paper. Our early concepts focused on cradling the product while presenting a refined, tactile outer package

Two distinct directions emerged:
Concept 1
Secure & Elegant
  • Rigid outer box with button-tie closure
  • Layered Opening for a premium unboxing experience
  • Protective foam insert for shock absorption
Concept 2
Luxury & Presentation
  • Multi-layered packaging with an outer shipping box
  • Elegant pyramid-shaped inner box with ribbon closure
  • Fold-out tray mechanism for a dramatic reveal

Client’s Input

Naptik proposed their own custom packaging solution, aligned in aesthetics but flagged in our testing for bulkiness and high dimensional weight. We advised pivoting to Concept 1, blending their visual cues with a streamlined, cost-conscious form.

We advised a return to Concept 1, incorporating key visual elements from their proposal while refining structure and footprint.

Phase 2: Prototyping &
Refinement

Form Testing with Foam Prototypes
We engineered an internal foam model to assess fit, protection, and internal layout. This helped us place cables and adapters efficiently, minimizing unnecessary space key for fast packaging manufacturing and reduced shipping weight.
Material Selection:
We tested eco-conscious substrates to align with the brand’s sustainability ethos, including:
  • Recyclable, biodegradable boards
  • Lightweight rigid boards for efficient logistics
  • Textured, uncoated papers for a tactile finish
Final Decision
Our final pick: A premium-textured wrap that projected sophistication while meeting both eco friendly packaging and budget targets. Branding was intentionally minimal—subtle, yet memorable.

Phase 3: The Final Prototype

The final custom packaging system delivered on every front:
  • A snug-fit internal cradle tailored to the device’s curves
  • High-resilience foam to cushion impact
  • Integrated, compact compartments for accessories
  • A seamless unboxing experience, optimized for eCommerce
  • All while staying true to sustainable packaging solutions

The Result

Naptik’s new luxury packaging system is compact, protective, and refined—perfect for today’s design-conscious, sustainability-driven consumers. By reducing volumetric weight, we lowered shipping costs, improved functionality, and created a memorable, branded experience for every buyer.

Looking for custom packaging solutions tailored for your eCommerce or tech brand? Let’s build something that’s more than just a box.