A1 Fence

A-1 fence products is a manufacturer of high quality perimeter fencing with core competency in customized fencing and security solutions. They have a huge variety of fencing and security solutions for multiple industries.

Problem Statement

A1 Fence approached us with a requirement for unique, protective packaging for their metal fence prototypes. The packaging needed to be sturdy to with stand transport, communicate the brand's professionalism, and create a strong visual impact upon unboxing. They required the design to reflect their brand identity and incorporate essential product and company information in an engaging way.

Challenges

01

Professional yet exciting visuals

Structured workflows and real-time coordination for faster, error-free production.

02

High Complexity of Design

Structured workflows and real-time coordination for faster, error-free production.

03

Global representation

Structured workflows and real-time coordination for faster, error-free production.

04

Multiple Iterations

Structured workflows and real-time coordination for faster, error-free production.

Process

01 Research
02 Competitive Research
03 Trend Research

01 Research

We start every project with a level of research that is required. We began by studying A-1 Fence’s brand language, color palette, visual tone and target audience. We did competitive research by analyzing industry trends and packaging solutions for heavy industrial prototypes.

02 Competitive

PHASE 1
Initial Sketching & Ideation
We started with a rough ideation and line drawings; explored various structural approaches to balance protection and unboxing; and focused on a unique unboxing experience.
We started with a rough ideation and line drawings; explored various structural approaches to balance protection and unboxing; and focused on a unique unboxing experience.
Three views of a brown cardboard box showing closed, partially open, and fully unfolded states with flaps and a label area.
Single Side Opening

Had a front facing opening

Opened up from one side

Had the product presented with the only top half visible
Three views of a brown cardboard box showing closed, partially open, and fully unfolded states with flaps and a label area.
Single Side Opening

Had a front facing opening

Opened up from one side

Had the product presented with the only top half visible

03 Trend Research

PHASE 1
Prototyping & Refinement
A hand holding a green metal fence section with vertical posts and horizontal wire bars, placed inside an open cardboard box on a chair in an office setting.
We created foldable prototypes using 5-ply corrugated board to test the strength, structure and insert fit across all SKUs. We refined insert layout after trial runs to ensure easy placement and protection.
Close-up of high-strength corrugated cardboard sheets showing the layered, fluted inner structure.

Choosing The Materials

When choosing the right materials, we selected 5-ply B + E flute corrugated board for maximum strength-to-weight efficiency. We ensured durability to safely hold metal prototypes (8-10kg) without deformation, while keeping the solution plastic-free and sustainable.

03 Trend Research

PHASE 1
Final Prototype
A hand holding a green metal fence section with vertical posts and horizontal wire bars, placed inside an open cardboard box on a chair in an office setting.
We successfully validated through transit testing with zero product damage. We achieved a premium, minimalist look aligned with A-1 Fence’s branding and presentation needs.
Simple brown outline of a leaf with a single vein detail inside.

Plastic-free, sustainable packaging

Simple red outline icon of a three-dimensional cube viewed from above.

A compact, foldable structure with a handle

Simple dark red crown icon with three points and two horizontal lines at the base.

A premium unboxing and pleasant experience

Red icon of a closed book with a bookmark in the center.

A standardised solution optimized for cost & logistics

03 Outcome

A thoughtful, sustainable design that elevated product presentation, ensured protection, and perfectly aligned with A-1 Fence’s brand values.